Bound by 8

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Shoes + Emma Warren

Model + Emma Solomon
Clothes Design + Helen Young- Loveridge

We travelled early in the morning towards the farmlands of Lake Oneke. It was a two day shoot; the first day focusing on the creation of the shoes that Emma built and the second towards the actual experience of the shoes worn by our model, also named Emma. 

I was first approached by Emma [Designer] about this project a few months prior to the shoot. She won me completely over with her passion towards shoes - something quite foreign to me.  Many designers, particularly graduates, talk about sustainability as an intricate part of their design but only a few really capture the true essence of what that meant. I can’t speak too much over the beautiful design she’s made, whatever I say would fall shy of describing it. 

Emma, 4th year Industrial design student of Massey, came up with the concept of Woollen Shoes. So for the last week we saw each other daily to produce the photos and videos you will see below. The shoot on the first day was fun, we created this make shift studio in what is a lime shed, found a nice table and set up a good colour palette with trinkets and artefacts found around her house.

The Primary focus of this day was to get 

  1. Footage for the first half of the video [the creation of the shoes in a cool workshop environment]
  2. Stock Footage of the farmlands and sheep.

Getting shots of the sheep was a lot more tiring than previously planned. We didn’t have a farmers, a sheep dog or a trained pig named Babe to wrangle the sheep around. So to get the stock footage of our sheep. I set up a camera and I ran around the sheep herding them into shot.

We drove back to Wellington that afternoon to work on what would be our studio shoot that night inside one of Massey Universities studios. We got into the studio and set up and checked out what equipment Massey had. However one pompous photography tutor decided to come in and, instead of just telling us to leave, give us a lecture. “A good professional photographer charges by the hour” He even told me that “I didn’t set up the lights right” and I replied”yes… I did?” What an Ass.

Anyway enough passive aggressiveness from me

Instead we decided to shoot back to the farm the next day which turned out for the better.  In fact I’m actually glad it turned out the way it did. Our shots for this was perfect. Our initial shots were okay. The table was so busy with all the artefacts that  it distracted attention away from the shoes. So instead we did away with all the decorations and just left Emma [Model] with a table,ladder,box and her shoes.

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Check out the Video we made for it!

http://vimeo.com/109406350